Today we are excited to announce that we’ve officially changed our company name from Keystoke Inc. to Launch Partner.
When was the last time you used a search engine that wasn't Google, or a social media outlet that wasn't owned by Facebook? For most Americans, it's probably been a while. In fact, market-research figures have shown that Google gets about 77 percent of U.S. search advertising revenue, Facebook's share of mobile social media traffic is about 75 percent, and Google and Facebook combined control about 56 percent of the mobile ad market. And let's not forget about Amazon, which takes about 70 percent of all e-book sales and 30 percent of all U.S. e-commerce. This trifecta, along with the other big players in the tech industry are thriving, and poised to quickly buy out any startups that represent a potential threat or asset.
As technology evolves, we have seen a shift of focus from flashy new gadgets to the underlying technology that makes these gadgets work. In recent years, this has largely been driven by artificial intelligence, which is increasingly permeating a wider range of our lives. Because of artificial intelligence, we will see everything continue to get "smarter", more connected and more efficient. So, without further adieu, here are five trends in technology that you should look out for in 2018.
If you’ve ever had a full time, nine to five office job, you have probably fantasized about skipping the morning commute, staying in your pajamas till noon, and working from home. Sounds nice, right? Well, the growth of technology in the past decade has made this fantasy a reality for an increasingly large number of people. In fact, according to the Work Foundation, 30% of office workers worked from any location for at least part of their working week in 2016, and this figure is expected to rise to 70% in the next few years.
Unless you've been living under a rock, you probably know that net neutrality died last week, and you probably have some sort of opinion about it. Between those celebrating the Federal Communications Commission's vote, and those who believe this marks the end to free speech and the internet as we know it, everyone seems to have a strong opinion about the results of this vote. While it's easy to get caught up in your own opinion, and the heated debates seem to only enforce people's pre-established beliefs, I'm going to take this time to do a comprehensive overview of both sides to the situation, and what this vote really means for the future of the internet.
In 1843, Ada Lovelace published a translation of an article on the Analytical Engine, to which she added extensive notes which described how codes could be created for the device to handle letters and symbols along with numbers. She also theorized a method for the engine to repeat a series of instructions, a process known as looping that computer programs use today. She introduced many computer concepts a century before the development of the modern computer, and though her article got little attention while she was alive, Ada Lovelace is now considered to be the first computer programmer. That’s right, the first programmer was a woman!
Data is the backbone of maintaining a successful mobile app and keeping your users happy. However, knowing what data to look at and how it should be interpreted can be difficult, as every marketing channel has a different set of metrics. Understanding how to analyze the metrics that matter for a mobile app, and what to do with the information can make or break the success of your app, so here is an overview of the top 6 most important metrics to measure, and what they mean.
Augmented reality has official hit the big time. With both Androids and iPhones now coming equipped with development kits for their mobile devices, adding AR elements to apps has become much easier, and much more common.
Customer acquisition is vitally important for any business, but it can be tricky to get just right. In order to be viable, businesses need to find the perfect balance of the cost to acquire a new customer, and the ability to monetize the customer. You can find your business's customer acquisition cost using this simple formula: