How to Retain Users - The Guide to Ultimate Growth

Aug 16, 2017 2:26:11 PM / by Sterling posted in user behavior, user retention, analysis, behavioral analysis, Blog, Cohort analysis, Google Analytics, growth, Latest Post, LaunchPartner, long-term growth, retention, retention analysis


There are approximately three million apps in the Google Play Store and Apple App Store combined, and consumers are spending 84% of their time in only five of those apps. Furthermore, the average Android app loses about 80% of its daily active users within the first three days, and about 90% by the first month. What percentage of users do you think come back to your app three days after downloading it? It's about time developers start focusing on retention rates over acquisition rates...but how?

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