If you’ve ever had a full time, nine to five office job, you have probably fantasized about skipping the morning commute, staying in your pajamas till noon, and working from home. Sounds nice, right? Well, the growth of technology in the past decade has made this fantasy a reality for an increasingly large number of people. In fact, according to the Work Foundation, 30% of office workers worked from any location for at least part of their working week in 2016, and this figure is expected to rise to 70% in the next few years.
Unless you've been living under a rock, you probably know that net neutrality died last week, and you probably have some sort of opinion about it. Between those celebrating the Federal Communications Commission's vote, and those who believe this marks the end to free speech and the internet as we know it, everyone seems to have a strong opinion about the results of this vote. While it's easy to get caught up in your own opinion, and the heated debates seem to only enforce people's pre-established beliefs, I'm going to take this time to do a comprehensive overview of both sides to the situation, and what this vote really means for the future of the internet.
Data is the backbone of maintaining a successful mobile app and keeping your users happy. However, knowing what data to look at and how it should be interpreted can be difficult, as every marketing channel has a different set of metrics. Understanding how to analyze the metrics that matter for a mobile app, and what to do with the information can make or break the success of your app, so here is an overview of the top 6 most important metrics to measure, and what they mean.
It's happened to all of us. You have an app which you are already logged into, and you receive an email or push notification with a link to a specific service or deal in the app. But upon clicking the link, it opens in the mobile website, forcing you to log in and proving difficult to find this same location in the app.
Another iOS update has come and gone. This year Apple has made changes to many of their devices, including the Apple TV, Apple Watch, Mac, iPad, the new HomePod, and most importantly, iOS 11.
It's no secret that mobile is the way of the future. If you don't have an app, or at least a mobile-first website, you are already well behind your competitors. In the past two years alone the number of apps in the app store has nearly doubled, but with the number of apps growing every day, a vast majority of mobile apps just do not get enough share of this market to sustain and survive as a business.
Technology is always changing, and if you want your business to survive, you need to change with it. The past few years have been ripe with exciting technological innovations, and the impact of these will reach far beyond the tech industry. As a business, it is vital to stay up to date with the changes on the horizon and how they could improve or impact your business. These changes can have the power to vastly improve the speed and efficiency of your operation, or they could change the very nature of your industry. Either way, being aware of the newest trends in technology and how they may affect your life is extremely important.
I’m sure you’ve heard it; the spiel from business owners and developers about how creating an app will grow your business off the charts. But if you haven’t built an app already, you may be wondering: does my business really need an app? And why?
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