I’m sure you’ve heard it; the spiel from business owners and developers about how creating an app will grow your business off the charts. But if you haven’t built an app already, you may be wondering: does my business really need an app? And why?
There are approximately three million apps in the Google Play Store and Apple App Store combined, and consumers are spending 84% of their time in only five of those apps. Furthermore, the average Android app loses about 80% of its daily active users within the first three days, and about 90% by the first month. What percentage of users do you think come back to your app three days after downloading it? It's about time developers start focusing on retention rates over acquisition rates...but how?
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Over the course of a project, you'll have to make hundreds of decisions. One of the first, and possibly most important decision you’ll make, is which project management methodology to use.
Modern day major tech companies such as Facebook, Instagram, Dropbox, and Snapchat, to name a few, all started as an idea. However, what sets their ideas apart from start-ups like Electroloom, is that the founders first launched their idea with a Minimum Viable Product, or MVP.
Everyone agrees that establishing your brands presence online is vitally important, but how do you stand out? Knowing how to gather and interpret data about your websites traffic is critical to your long term success. The solution generally involves two major steps: