Is Cryptocurrency and Blockchain Technology The Way of The Future?

Oct 26, 2017 4:24:42 PM / by Sterling posted in bitcoin, blockchain, business, cryptocurrency, Latest Post, LaunchPartner, technological innovation, web development

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The value of one bitcoin recently hit a record high of 5,500 U.S. dollars, a staggering rise of over 200% in value this year alone. So, if you haven't been paying attention to the rise of cryptocurrencies and the underlying blockchain technology, it's time to take notice.

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Use Deep Linking to Improve User Acquisition and Retention

Oct 20, 2017 3:18:47 PM / by Sterling posted in app development, app links, Blog, contextual deep link, deep linking, deep links, deferred deep link, Latest Post, LaunchPartner, mobile deep linking, universal links, web development

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It's happened to all of us. You have an app which you are already logged into, and you receive an email or push notification with a link to a specific service or deal in the app. But upon clicking the link, it opens in the mobile website, forcing you to log in and proving difficult to find this same location in the app.

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Update Your App For iOS 11

Oct 6, 2017 2:25:23 PM / by Sterling posted in app development, app store update, Apple, Blog, Ios11, ios11 update, iphone update, Latest Post, LaunchPartner, update

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Another iOS update has come and gone. This year Apple has made changes to many of their devices, including the Apple TV, Apple Watch, Mac, iPad, the new HomePod, and most importantly, iOS 11.

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How To Promote Your New App

Sep 20, 2017 2:36:42 PM / by Sterling posted in app marketing, app promoting, Blog, Latest Post, LaunchPartner, Marketing, social media marketing, web development

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As of January 2017, there were over 2.2 million apps in the App Store and over 2.5 million in Google Play Store, and these numbers are only increasing every day. Needless to say, this means that if your business is coming out with an app, you need a pretty killer user acquisition strategy in place before you even launch.

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Top 4 Reasons Mobile Apps Fail - And How To Prevent Them

Sep 13, 2017 1:48:34 PM / by Sterling posted in app development, app failure, Blog, Latest Post, LaunchPartner, mobile app, web development

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It's no secret that mobile is the way of the future. If you don't have an app, or at least a mobile-first website, you are already well behind your competitors. In the past two years alone the number of apps in the app store has nearly doubled, but with the number of apps growing every day, a vast majority of mobile apps just do not get enough share of this market to sustain and survive as a business.

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4 Tech Trends That Will Change Your Business

Sep 1, 2017 2:46:06 PM / by Sterling posted in app development, Blog, business, future of technology, Latest Post, LaunchPartner, tech business, tech trends, technology, trends, trends in technology, web development

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Technology is always changing, and if you want your business to survive, you need to change with it. The past few years have been ripe with exciting technological innovations, and the impact of these will reach far beyond the tech industry. As a business, it is vital to stay up to date with the changes on the horizon and how they could improve or impact your business. These changes can have the power to vastly improve the speed and efficiency of your operation, or they could change the very nature of your industry. Either way, being aware of the newest trends in technology and how they may affect your life is extremely important.

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Does Your Business Need A Mobile App?

Aug 25, 2017 1:09:20 PM / by Sterling posted in app development, app for business, Blog, Latest Post, LaunchPartner, mobile app

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I’m sure you’ve heard it; the spiel from business owners and developers about how creating an app will grow your business off the charts. But if you haven’t built an app already, you may be wondering: does my business really need an app? And why?

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How to Retain Users - The Guide to Ultimate Growth

Aug 16, 2017 2:26:11 PM / by Sterling posted in analysis, behavioral analysis, Blog, Cohort analysis, Google Analytics, growth, Latest Post, LaunchPartner, long-term growth, retention, retention analysis, user behavior, user retention

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There are approximately three million apps in the Google Play Store and Apple App Store combined, and consumers are spending 84% of their time in only five of those apps. Furthermore, the average Android app loses about 80% of its daily active users within the first three days, and about 90% by the first month. What percentage of users do you think come back to your app three days after downloading it? It's about time developers start focusing on retention rates over acquisition rates...but how?

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App Store Optimization Guide: How to Keep Up in a Mobile World

Aug 10, 2017 8:42:19 AM / by Sterling posted in app, app development, app marketing, app store, app store optimization, ASO, Blog, google play store, Latest Post, smartphone

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Agile vs. Lean: What's the Difference and Which is Better?

Aug 2, 2017 12:30:39 PM / by Sterling posted in agile, agile project management, agile vs lean, Blog, Latest Post, LaunchPartner, lean, lean startup, project management methodology, software development

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Over the course of a project, you'll have to make hundreds of decisions. One of the first, and possibly most important decision you’ll make, is which project management methodology to use.

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