As of January 2017, there were over 2.2 million apps in the App Store and over 2.5 million in Google Play Store, and these numbers are only increasing every day. Needless to say, this means that if your business is coming out with an app, you need a pretty killer user acquisition strategy in place before you even launch.
Everyone agrees that establishing your brands presence online is vitally important, but how do you stand out? Knowing how to gather and interpret data about your websites traffic is critical to your long term success. The solution generally involves two major steps: